for brands
spur action
between
strategy +
creative direction
Strategy moves with intent, observing and decoding where, when and why brands can connect with people directly. Creative Direction shapes the experience, encoding our message into storytelling that engages with the human nervous system with the right tone, timing and novelty to be noticed and stay in memory.
I work in the middle, where both disciplines interlock.
services.
got questions? book a free 20 min-intro call
for further information.
need help defining the problem? schedule a diagnosis.
in 60 minutes or less, we uncover the problem behind the symptoms.
1:1 session + analysis PDF.
credited towards further bookings.
60 min consultation
online 1:1 session
295,- €
01
strategy
sprint
in 2 weeks towards a clear brand positioning you can act upon.
02
brand
voice
complete guideline to a tone and timbre that carries the brand reliably.
03
concept
sprint
from blank slate to campaign platform concept in 10 days.
04
brand
consulting
retainer options from strategic sparring to brand governance.
05
positioning
workshop
turn misalignment into a shared path towards effectiveness
pricing.
diagnosis
call
first things first
in 60 minutes or less we uncover the problem behind the symptoms.
1:1 session + analysis PDF.
credited towards further bookings.
60 min consultation
online 1:1 session
295,- €
strategy
sprint
put your brand to work
in 2 weeks towards audience analysis, clear brand positioning and straightforward messaging framework you can act upon the next day.
2 week delivery
starting at
6.500,- €
brand
consulting
let me handle it
from strategic and conceptual sparring to full brand governance. agency briefs, strategic guidelines, monthly brand quality reports.
monthly retainer
starting at
1.500,- € / m
positioning
workshop
spur action together
turn misalignment into shared conviction and stakeholders into brand builders. together we build your positioning from a clean slate
​
workshop
remote only
by request
services.
SPOT
first things first
in 60 minutes or less we uncover the problem behind the symptoms.
1:1 session + analysis PDF.
credited towards further bookings.
60 min consultation
online 1:1 session
295,- €
strategy
sprint
put your brand to work
in 2 weeks towards audience analysis, clear brand positioning and straightforward messaging framework you can act upon the next day.
2 week delivery
starting at
6.500,- €
brand
consulting
let me handle it
from strategic and conceptual sparring to full brand governance. agency briefs, strategic guidelines, monthly brand quality reports.
monthly retainer
starting at
1.500,- € / m
positioning
workshop
spur action together
turn misalignment into shared conviction and stakeholders into brand builders. together we build your positioning from a clean slate
​
workshop
remote only
by request
SPOT
Most brand problems trace back to a misalignmen between what the brand is, who it's for, and what it should focus on. Naming that friction is a crucial step in ending budget bleed and ineffective marketing.
POSITION
Taking a position is a choice acted out in public.
It governs what the brand does, says, builds, and opposes. the easier it is to understand, the more effective it becomes in aligning your business goals with consumer needs.
USE
Using a position means actively creating proof and talking about it. real world behavior and an exciting way to show it are key become the undeniable and incomparable answer to a real consumer needs.
REFINE
Markets shift and context changes. Once you treat strategy as an iterative process that can be measured and refined over time,
you continuously sharpen the edge over your competition.
process.
Four phases that turn strategy into action.
Strategy
in Numbers
60:40
60 % brand building to 40 % performance marketing beats any other approach since 2013
–binet & field, 2024
8/10
brands are indistinguishable in tone, messaging + positioning
– ipsos x jkr, 2023
7.5 hrs
per team member are lost due to misalignment + lack of direction
– grammarly x harris poll, 2023
85%
increase in revnue possible through consistent brand strategy — marq, 2025
– marq, 2025
"every trajectory
is built on three things.
timing. momentum.
and the right angle.
anything else
is hit and miss."
Experte für Kommunikation mit 15 Jahren Erfahrung in Markenentwicklung für nationale und internationale Unternehmen.
i am
thorsten
buesser.
MARKETING EXPERT
WITH 15 YEARS OF EXPERIENCE IN
CONSULTING INTERNATIONAL BRANDS.
i learned my craft as a copywriter –
in the engine rooms of exceptional agencies that had no time for catchy phrases attached to nothing.
​
From new york to seoul i have learned from the best and worked for the most demanding clients in the business.
​
for spur i poured my knowledge, my skills and cunning trickery into a framework
that puts commitment to action
above anything else.
​
spot. position. use. refine.
BRANDS.
![[CITYPNG.COM]HD Black Coca Cola Logo PNG - 2000x2000.png](https://static.wixstatic.com/media/7cfaad_b37b937032594c8cbb0d911af16a7a44~mv2.png/v1/crop/x_0,y_498,w_2000,h_1004/fill/w_980,h_492,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BCITYPNG_COM%5DHD%20Black%20Coca%20Cola%20Logo%20PNG%20-%202000x2000.png)
![[CITYPNG.COM]HD Samsung Black Logo Transparent Background - 2000x2000.png](https://static.wixstatic.com/media/7cfaad_07669b36863e4091882b2450bc44f7d5~mv2.png/v1/fill/w_980,h_980,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BCITYPNG_COM%5DHD%20Samsung%20Black%20Logo%20Transparent%20Background%20-%202000x2000.png)
![[CITYPNG.COM]Lego Black Logo Transparent Background - 1000x1000.png](https://static.wixstatic.com/media/7cfaad_a7bff5547565439fb96f013c0822bb28~mv2.png/v1/fill/w_980,h_980,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BCITYPNG_COM%5DLego%20Black%20Logo%20Transparent%20Background%20-%201000x1000.png)
![[CITYPNG.COM]Hyundai Black Logo PNG - 1500x1500.png](https://static.wixstatic.com/media/7cfaad_772fb7940fcf41ad957c140a84a20d8a~mv2.png/v1/fill/w_980,h_980,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BCITYPNG_COM%5DHyundai%20Black%20Logo%20PNG%20-%201500x1500.png)
AWARDS.
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"If you are looking for someone to push how your brand shows up while being respectful of what it stands for – Thorsten's your guy."
JB Kang
Global Integrated Marketing Lead
"One of the most proactive and innovative thinkers around."
Camilla Andersen
CCO EMEA
Publicis Production
"Thorsten brought value to the business from day one."
Albert Flores
Brand Manager
Lucid Motors Europe
"His ability to solve real human problems with brilliant concepts is really unique."
Serena Merletti
Strategy Governance
Hyundai Europe
"Thorsten is genuinely obsessed with big ideas, sharp strategy, and work that actually matters."
Asli Sahin
Executive Creative Director
Ogilvy Amsterdam
"A natural ability to land on sharp, human observations with surprising speed."
Agustín Soriano
Director
HOALA Brand Communication School
